Frost Creek - Eagle, Colorado
Frost Creek is a luxury golf club situated on 1100 acres of pristine Rocky Mountain wilderness in the heart of the Brush Creek Valley in Eagle, Colorado. Previously known as Adam's Mountain Country Club, Frost Creek was acquired in March of 2015 by Brue Capital, LLC. The new owners have enlisted Meriwether to develop a strategic growth plan and reinvent how the Club and Master Plan Community is positioned in the marketplace. Initial recommendations included an aggressive rebrand, price restructuring, membership overhaul, and the addition of thoughtful activities and amenities targeted at a more youthful, family-oriented audience. In just a few short months, these efforts have resulted in a 400% increase in membership, 17 new homesites have been reserved, and despite a projected loss of $2 million over the first year, Frost Creek is already profitable.
Efforts will continue through 2016 under a new business model that boasts "great golf, great activities at a great price in a great location" as Frost Creek continues to redefine itself as Colorado's Premier Mountain Club.
- 1,100 acre master plan community